Image for post
Image for post

Tobacco is one of the main avoidable causes of disease and premature death in the entire world. In order for you to be aware, in Portugal on the year of 2016, tobacco was responsible for 10,6% of the deaths! Personally, and talking based on my own experience, when smokers want to stop the addiction, usually it’s because of 1 out of 2 scenarios:
• The scare — We’ve went to the doctor, he told us that we really need to stop smoking;
• The aware — We understand how bad tobacco is, and we want to cut the bond.

So what am I proposing?

The problem that I’m trying to solve is how to help people quit smoking the easiest way possible by providing a personal assistant that interacts with the former smoker and helps him avoid things that would activate the trigger. Let me give you an example: For me, having lunch and grabbing a coffee was a huge trigger for a cigarette. The first time I’ve tried to stop smoking, I stopped taking coffee with sugar, and that helped me a lot in order to avoid the trigger. …

Redesigning the present

Sporting Clube de Portugal

Image for post
Image for post
“Esforço, Dedicação, Devoção Glória. Eis o Sporting Clube de Portugal

On this day, on the year of 1906 Sporting Clube de Portugal was created.

In 113 years of existence the club has won a huge amount of competition in several sports being for that reason the 2nd biggest club in the world, only surpassed by Barcelona.

The current App

Speaking as a designer and focusing on the subject of the article, there’s a huge issue about Sporting, and that issue is the App. Something that should be the main access to the associates in order to know everything related with the club is completely outdated on the topics of UX/UI.

Project Walkthrough

Image for post
Image for post

The Concept

This was the first project I worked on with Performetric.
I started by finding a balance between the simplicity, functionality and looks.

I must say that I found in this project a great challenge in order to find a balance that could fit on the goals. The need to work with graphics and analytic information is something that scares the bravest of the designers. I think that only the idea of making graphics creates a barrier between good looking and content. I thought that a great way to solve this problem was thinking of water. The idea of creating a graphic, with all the analytic info but smooth and clean. …

A Project walkthrough

Image for post
Image for post

The Concept

The goal was to change the meta.
There were a lot of topics that were discussed in order to improve the next version of the Desktop App. The goals for this redesign were:

• Create a clean environment;
• A Human-Centered Design;
• Creation of new features like: Fatigue Notifications, Working Hours, Extra-Time and Achievements;

More than any kind of improvement on the design, there were an yelling need to create balance, a visual culture that anyone could easily distinguish. …

A Side-Project

The Concept

The presence of technology in on our lives is always improving. Ten years ago you would only use your phone to make calls and text, today these features are ordinary and something that everybody has.
Thanks to Google, you have access to a great amount of apps that can interact with each other, such as Gmail, Google Drive, Tasks, Calendar, GoogleNews, Primer, Google Maps, etc.

Image for post
Image for post

The Idea

Let’s imagine this situation:
Let’s say that you’re at work on a rainy afternoon, but you’ll need to leave the office earlier because you have an appointment on the other side of the town. It’s 4PM, The appointment is at 5PM, and by car it will take you 20 minutes to get there. Also, it’s raining like hell so let’s say that instead of 20 minutes, you would take 30 minutes (safety first right?!). Still you may say “But I still got another 30 minutes until 5PM” yes, sure… but what about the traffic?
The idea is focused on improving Google Maps interactions with the calendar and the weather app, that way he could adapt to your environment… to the weather, to another people and adapt to the events. …


Diogo Maia Caetano

Product Designer

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store